LEPUR 2025: One of Europe’s Most Powerful High-Polyphenol Olive Oils

This year marks a breakthrough moment for LEPUR Olive Oil. Laboratory analyses from the University of Split – Faculty of Chemistry and Technology confirm that the 2025 harvest achieved an extraordinary milestone: every LEPUR oil contains more than 1,000 mg of total phenols per kilogram, with several batches exceeding 1,300 mg/kg. These values place LEPUR among the most polyphenol-rich extra virgin olive oils produced anywhere in Europe.

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LEPUR Olive Oil in Olive Oil Times

This article was originally published by Olive Oil Times, the world’s leading international publication for olive oil news and analysis. It covers the keynote presentation delivered by Mira Lepur at the International Symposium on Olive Oils of Croatia and the Adriatic Coast, where she spoke about strategic branding, sustainability and Croatia’s global positioning in the olive oil sector. As both a development expert and a supporter of her family’s organic olive farm and mill, Lepur shared insights that bridge European-level experience with the practical realities of Croatian producers. The full article highlights her vision for elevating Croatia’s olive oil identity through quality, authenticity and strong national branding.

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